SMS Marketing in 2023

Personally, I believe that every business on planet earth should be utilizing SMS marketing. Not only is it the most direct and instant way to connect with your audience, but it also boasts unparalleled engagement rates.

Studies show that SMS marketing messages have an outstanding 97% open rate. This is unheard of with other marketing channels.

LinkedIn

SMS Introduction

In a world where people are constantly glued to their phones, SMS marketing is the ultimate tool to cut through the noise and deliver your message effectively. Whether you’re a small startup or a well-established corporation, SMS marketing is a game-changer that can drive growth and customer loyalty like never before.

Regulations and Laws

A2P 10DLC

A2P 10DLC, or Application-to-Person 10-Digit Long Code, is a significant development in the world of SMS messaging. This emerging communication method is designed to enhance the reliability and security of business-to-customer text messaging. Here’s a closer look at what A2P 10DLC is and why it’s important:

Enhanced Business Messaging: A2P 10DLC enables businesses to send application-based SMS messages to their customers. This can include appointment reminders, delivery notifications, authentication codes, marketing promotions, and more. It offers a direct and personalized way to engage with customers.

Improved Trustworthiness: A2P 10DLC aims to eliminate spam and fraud in text messaging. By registering business phone numbers and verifying message content, it ensures that messages sent by legitimate businesses are more likely to reach their intended recipients.

Long-Term Viability: Traditional short codes, which were widely used for business messaging, are becoming limited and expensive. A2P 10DLC offers a more sustainable solution for long-term SMS engagement. It allows businesses to use their existing 10-digit phone numbers for A2P messaging, making it a cost-effective alternative.

Carrier Approval: Businesses must register their phone numbers and campaigns with mobile carriers to ensure message delivery. This registration process helps carriers differentiate legitimate business messages from spam, ensuring that A2P 10DLC messages are delivered reliably.

Customer Experience: A2P 10DLC contributes to a better customer experience by reducing unwanted and fraudulent messages. Customers are more likely to engage with text messages from businesses they trust.

Versatile Use Cases: A2P 10DLC can be used in a wide range of industries, including retail, healthcare, finance, and more. It’s a versatile tool for sending transactional, promotional, and informational messages to customers.

Compliance: A2P 10DLC encourages compliance with regulations such as the Telephone Consumer Protection Act (TCPA) in the United States, as businesses are required to adhere to strict guidelines to prevent unsolicited messaging.

As A2P 10DLC continues to gain prominence, businesses are increasingly adopting this method to ensure reliable and secure customer communication. By providing a trustworthy and cost-effective way to send messages, A2P 10DLC is poised to become a vital component of modern business communication strategies.


Here’s a cool video outlining some hacks & REAL use case strategies for SMS marketing. Peep below:

Here’s a quick few tips from the video including timestamps (Click the links to visit that specific time in the video):

• DO NOT send messages after 11PM ⏰ – These are “sleep hours” or “in the club hours” (Timestamp: 3:48)
• It’s easier to sell to a customer that’s already purchased with you, compared to somebody that’s new (Timestamp: 5:24)